Our Why

Music is art

They say that building loudspeakers is an artform. To us, the real art will always be the music. Our art is to share that music with you in its purest form. And to do that regardless of whether your preference is classical music or heavy metal.

The music we remember

The fireworks on stage are so massive you worry your hair will catch on fire. Your adrenaline is pumping. Metallica fills the air with both music and fireworks, and you can feel the sound pressure in your chest. Your wife is out strolling with the kids, and you're back at the Metallica concert in 2007, if only for a moment.

You open your eyes. You're back in your living room, but the memories still remain. And your foot is still rocking to the beat. That's what I'm talking about!

All products are a result of compromise and choice. When we design subwoofers, we have to decide what's most important. For us, the natural choice is our love for music. Perhaps you didn't attend a Metallica concert in 2007, but I'm sure you have other musical experiences that bring back those good memories. We will do our best to recreate those moments as vividly as possible.

We can't create perfect sound for everyone, but we can create products we'd buy ourselves. We can create products that make us go That's what I'm talking about! when we put on our favorite tunes. We can't wait to give you the same experience!

The movies we love

Subwoofers are an essential component in any home theatre setup. You'd typically associate subwoofers with action movies, cannons and chaos. In reality, it can be equally demanding to reproduce the sound track of more subtle movies.

We aim to create subwoofers that can reproduce those subtle moments with precision and realism. We want you to get startled by the chair suddenly being pushed back as someone stands up in the middle of an argument. We want the hairs at the back of your neck to stand up as the organ hits the deepest notes during the funeral.

Our first series of subwoofers was created to provide an accurate and realistic soundstage in a normal living room. Their signature sound is deep, clean and engaging. They make you look over at your buddy and go That's what I'm talking about!

The design

Exterior design means compromise too. We've created a line of honest, high-end subwoofers that will blend in anywhere. Our subwoofers are flexible not because of their size, but despite their size. They will let you enjoy deep, loud bass while also looking at home in your living room.

That's what I'm talking about!

As you may have figured out by now, we think the expression "that's what I'm talking about!" sums up the experience of our subwoofers. We can't wait to find out if you agree!

We hope you will adopt one of our subwoofers. It will do its best to recreate your best memories. And perhaps create a few new ones.

Thorbjørn Sigberg

Thorbjørn Sigberg